Finding the right marketing support for your business

So, your business is doing well? You’re ready to take the next step and get better marketing support. This decision can significantly enhance your brand image, visibility, and lead quality.

Understand Your Marketing Needs

Before you dive into hiring, it’s crucial to understand what you need. Marketing can be complicated. With many channels available, you should clearly define your goals.

Identifying Your Goals

Ask yourself: What are you looking to achieve? Are you interested in:

• SEO & Content?

• Video Marketing?

• Paid Advertising?

• Brand Building and Positioning?

  
  

Each approach has its specialists. A Generalist knows a bit of everything. A Content Marketer focuses on written content and SEO, while Performance Marketers specialise in Ads. Brand Marketers, on the other hand, concentrate on strategy and positioning.

While it may seem simple to hire a Generalist, finding one isn’t easy. Most marketers tend to specialise, mastering specific areas like Social Media or SEO. It's rare for someone to be a jack-of-all-trades in marketing and good. You can book a free 30 min call with us (no pitch, or expectations). This condensed Marketing Sprint can help give clarity on your marketing needs and requirements

The Need for Qualified Marketing Professionals

In the UK, only 1 in 4 marketers are formally trained. Imagine if just 1 in 4 lawyers were professionally trained. This creates a big challenge for UK businesses, with an important area like marketing being entrusted to people with no formal training.

less than 25% of UK Marketers are trained

A long-term strategy can save you time, pain, and money. Therefore, securing honest, qualified support is essential.

Exploring Marketing Support Options

Now that you have some idea of what you're looking for, consider how you can obtain that support. The obvious choice might be hiring a full-time marketer, perhaps a junior or fresh graduate. However, there are various options that can provide better value for money.

Hiring a Marketer

Hiring may be your first thought, but you don’t need to commit to a full-time hire. Fractional marketers (part-time) often have more experience and work with multiple businesses. While hiring gives you someone's full attention, it typically comes at a higher price. The quality of your hire is crucial.

Freelancing

Freelancers operate on a project-to-project basis. This can be a great way to access expertise at a competitive rate. However, managing one or multiple freelancers can consume a lot of your time. You will need to provide regular input and detailed briefs. Typically, freelancers cost less than in-house hires or agencies.

Using an Agency

Using the right marketing agency can be beneficial. This gives you access to experts without the headaches of managing employees. Agencies come in various forms; some provide full-service solutions, while others focus on specific channels like SEO. Ensure you choose one that aligns with your business and budget. The right agency offer better expertise.

The OutposX Marketing Model

The Outpostx marketing model merges the best aspects of in-house and agency support.

Dedicated marketers can spend up to two days a week in your office. This allows them to better understand your products and customers. They work alongside your sales and business development teams. Pairing this with the expertise of a Central Production Team in key areas (SEO, Ads, Brand, and Design) gives you the technical expertise to maximise performance and return from various channels.

The Impact of Effective Marketing

Regardless of the solution you choose, effective marketing can transform your business. A strong brand enhances your pricing power. Increased visibility makes it more likely for consumers to purchase your product or service.

Brands that collaborate with us have successfully raised their product prices while boosting sales. The impact of marketing extends beyond mere promotions and lead generation. By deciding to invest in marketing, you’re clearly on the right path. Want to find out more on how marketing (especially B2B Marketing) 'actually' works?

Additional Resources

For further insights and assistance, feel free to reach out to us about more marketing tips. It’s free, and we’re here to help you every step of the way!