Key to successful marketing in 2025? Multi-channel & Skills

Marketing in 2025 requires a fundamental rethink. The team at Mckinsey & Company highlight that the business-as-usual approach to marketing is no longer sufficient.

To succeed in modern marketing, professionals must develop broad skillsets and prioritise collaboration. At its heart, the modern marketing opportunity is a skills and talent challenge. Marketing needs to be 'always on' across all domains & areas.

Although most individuals in a marketing organisation will continue to have expertise in one specific domain, people can no longer be good at just one thing.

The new marketing superpower is multidisciplinary competency…Mckinsey & Co highlight six key areas / capabilities for successful Marketing teams - If you’re a marketing leader or business owner here’s what you & your team need to be good at for successful marketing in 2025 and beyond. - Customer Centricity - Full-Funnel Marketing - Agile Operating Model - Multi-channel excellence - Measurement - Customer Data & Martech Customer Centricity:

Understanding the customer is a key part of Marketing - A deep understanding of the customer, their problems and how the service or product provides a solution. A key point in all this is that YOU are NOT the customer - despite the years of experience in industry or your marketers experience at a competitor. You or they are not the customer - Only proper customer research can tell us what the customers wants and how we can target them.

At OutpostX we undertake 'Integration Sprints' of which a large part of which focuses on customer analysis that determines who your audience is and where we can find them.

Full-Funnel & Multi Channel:

The old, typical funnel has been dumped and discarded by most experts in Marketing Science. The funnel is and always was multi-touchpoint. With increasing evidence that customers interact across a number of platforms and channels before purchase. Implementing a multi channel full-funnel require a range of skills. As mentioned in the Mckinsey report, multi-disciplinary competency can be achieved in 2 ways, training your internal resource or using external qualified experts in each area.

A full-service team gives you the ability to implement a wide range of tactics and influence growth.

Data, Martech & Measurement:

There is tons of data available - But what numbers do you need to track and measure? What does good look like?

Marketing is filled with numbers - impressions, likes, views. Platforms have loads of vanity and feel good metrics for marketers. It is Important for businesses to track the numbers that matter - The number that add to the bottom line and grow your business.

Measuring will always be a guide to your approach, but not as a final measure of success. Last click attribution is on the way out, and has never been a true measure of success. Marketing Mix Modelling is worth looking at.

Agile Marketing:

Agile Marketing focuses on teamwork, data-driven decision marking, sprints and adhering to Agile Principles and frameworks.

The key advantages of agile practices in marketing is improved speed and productivity, greater transparency, decisions backed by data and flexibility and adaptability that allows teams to be more reactive and respond better to challenges.

Ready to Rethink Marketing?

At OutpostX we’ve created a model that delivers across these 6 key capabilities and more. Both Outsource and Augment plan give you access to a team of experts across each channel to implement a full multi-touch point funnel. The demands on marketing leaders to do more with less aren’t slowing down anytime soon. OutpostX promises saving of up to 50% compared to similar agency or in-house costs.

Our team works seamlessly with yours, bringing best practices from big business and marketing science to solve challenges and improve performance.

Get in touch to find out more