Marketing as a Service
What is the Marketing as a Service and why it's the go-to model for smaller brands
What is Marketing as a Service?
How is it different from marketing agencies?
Why does it work well for small and medium sized brands?
Marketing as a Service or MAAS, sometimes also called Marketing function as a service, is a marketing model that outsources marketing (end to end) to an external marketing department (usually on a subscription basis)
The benefit of the Marketing as a Service model is greater for small and medium sized businesses with lower costs and greater quality compared to the more common options such as hiring full-time staff or fragmented freelancers.
​MAAS usually gives a lower and more predictable monthly cost, higher level of brand immersion, access to higher level of expertise and increased output.
How does Marketing as a Service work?
An external, often shared marketing department would take control of the 'full funnel' for a predictable monthly subscription fee.
The MAAS agency usually delivers full-service marketing across all channels such as content, SEO, website management, video and photography support. This in theory produces better results through a unified approach, deeper understanding of brand and business.
How is it different from typical agencies
Typical marketing agencies work on a project / service basis. Supporting businesses with a time limited project (website / brand) or ongoing individual services (like SEO or Social Media Management) usually through monthly retainers.
There is usually a lower level of commitment compared to the Marketing as a Service model, and very rarely involves responsibility for the full funnel or service (as that can get very expensive with agency pricing).
Why marketing as a service is ideal for small & medium sized businesses in the UK
The Marketing as a Service model provides the best balance between output, quality and cost for UK SME's. The real cost of hiring a Marketer in the UK is around £45k to £55k per year
Which is big cost for small and mid sized businesses. There is also an output limit in terms of number of hours (40/week). Marketing as a Service solves these 2 key problems with savings in the cost of hiring and increased output capacity with a shared team of experts.
