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Paid ads

PPC, Paid Search, Display and Social Media Ads

Paid Ads puts your business or service in front of targeted customers, with detailed reporting and effective control over budget and creative.

Paids Ads are a great way to put your business in front of high intent customers. It can also be used to improve brand recognition.

 

The focus on targeting, control over budgets, and ability to test and measure make it attractive for small and mid sized businesses.

How can Paid Ads help mid sized businesses?

For small and medium sized businesses, where control over budget is an important aspect. Paid ads can help make sure you're not over spending, see whats working through reporting and A/B testing (before draining your budget), and the ability to turn it on and off depending on the businesses commercial situation.
 

Paid ads (or Paid Advertising) is typically used to describe ads on digital channels. There come in a few key types:

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  • Paid Search

    Ads (typically text based) shown to people searching for specific keywords on search engines like Google and Bing. Also called PPC.
     

  • Paid Social / Social Media Ads

    Ads on social platforms like Facebook, Instagram, LinkedIn, and TikTok. Often targeted through user profile & activity data.
     

  • Display Ads

    Visual ads (images or videos) on Google and third-party websites, often used for brand awareness and remarketing.

Paid Search, Paid Social and Display ads service for Digital Marketing
Paid Ads including search, display and social ads.

Delivering paid ads that enable growth

The key to delivering effective marketing, is through better understanding of your business and customers. We do that through our integration sprints and collaborative approach.

This helps us target the right audience, and deliver better results compared to other Marketing agencies.
 

  • Honest reports: We're honest about how we run ads and who we target, with clear reports that free from manipulation.
     

  • Real Growth: Marketing science has proven true growth comes from improved penetration (reaching new customers).
     

  • ​A / B Testing: Using our experience of testing ads for mid-sized B2B businesses to reduce risk.
     

  • Creative: Using our knowledge of what works and delivering an ad creative that has lasting impact.
     

  • Reporting & Analytics: Measured so you always know how well you're doing and where you can improve. 

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