Managed Marketing
Providers
What is managed marketing? how do managed Marketing providers operate?
Managed Marketing providers operate in a similar way to managed IT providers
Working as an MSP taking care of all your marketing needs for a fixed fee.
A Managed Marketing provider, like OutpostX Marketing takes on end to end responsibility for your marketing. Similar to a Managed Service Provider (MSP) for IT and Tech - It saves small & mid sized businesses the cost and complication of hiring an in-house team.
The benefit of the Managed Marketing Provider (also known as a Marketing as a Service model) is greater for small and medium sized businesses. The model suits their smaller budgets and is a reliable alternative to hiring staff or using fragmented freelancers.
Marketing MSP usually gives a more predictable monthly cost, higher level of technical quality across SEO, Paid Ads and Web Development.
How does Managed Marketing Service Provider work?
An external, often shared marketing department would take control of the 'full funnel' for a predictable monthly subscription fee.
The department usually delivers full-service marketing across all channels such as content, SEO, website management, video and photography support. This in theory produces better results with a unified approach, deeper understanding of brand and business.
Managed Marketing provider will have a tried and tested structure for planning, strategy and reporting.
How is it different from typical agencies
Typical marketing agencies work on a project basis. The onus is on the business owner to provide the brief and similar strategic input for that project.
The focus for agencies is to complete projects quickly - A managed marketing provider takes a more advisory approach with consultancy element a key part of the solution.
Agencies charge per project / a Managed Marketing provider uses a monthly marketing subscription model.
Why marketing as a service is ideal for small & medium sized businesses in the UK
The Marketing as a Service model provides the best balance between output, quality and cost for UK SME's. The real cost of hiring a Marketer in the UK is around £45k to £55k per year
Which is big cost for small and mid sized businesses. There is also an output limit in terms of number of hours (40/week). Marketing as a Service solves these 2 key problems with savings in the cost of hiring and increased output capacity with a shared team of experts.
